Insights

Business Therapy: Why do we have key money?

A small shop in Souq Al-Manakh, the marketplace for stock and real estate trading back in the day, would’ve easily sold for KD20 million in the late 70’s and early 80’s. That’s around KD2 million per square meter. Why? Because you could only trade if you had a spot there. Excessive but when small traders…

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Two cents: promo in wonderland

Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think? Once upon a time, there was one grocery store…

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Two cents: a party with no customers

People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention? We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these…

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Two cents: where’s my money, blog?

When I started my blog a few years ago, I thought it could be a great tool to financial independence. After many years that included sleepless nights, the generated revenue from Pay Per Click advertising is too low to pay for anything. I read about many bloggers that are making big money. Is making money…

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Two cents: behind the sales

Can Sales Executives work better and reach their targets if they’re paid only salaries and not incentives or commissions? Years of research by many international professional organizations and universities show that incentives are usually offered in two areas: physical and mental performances. In physical jobs, like farming or construction, offering the employees extra cash on…

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Two cents: PR talk

Our company is in the international real estate investment business. The newly hired PR Manager is pushing for more publicity and mass communication. She believes that we can attract more investors by having a stronger presence. We’ve been doing well without all that. Do we need the additional expenses? It depends. Is your new PR…

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Two cents: the employee wears Prada

HR gave me a written notice about my attire for being too casual. There’s nothing in their policy that talks about what clothes to wear at work. Why should I listen to them? Oh, Dior! Someone call the Fashion Police. You could be the person to win the Most Fashionable Employee of the Year award,…

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