Posts Tagged ‘Sales’
two cents: when your title kills your career
Our Sales team is not being well received by prospects. And it’s getting harder to secure more meetings. For some reason, titles like Sales Executive, Associate, or even Manager are taken negatively. We tried adding the word ‘Senior’ to some of their titles, but not much has improved. How can we solve this problem?
When you walk into a shop, you wouldn’t care much if you were served by a salesperson or by the owners as long as the service is satisfying to your standards or exceeding them. The titles in this case don’t matter much, unless you’re in a car showroom and your sales executive gave you the, “Let me talk to the Manager and see what we can do” speech, your mind gets trained that bigger titles equal more discounts.
Posted in general, on management, on marketing, strategic therapy, two cents | 
Tags: career, customer centric, job title, Sales | 
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two cents: I say quality, you say price
It’s really difficult being in sales when quality and price are in a constant fight in this market! We work with a high profile quality brand. Customers don’t understand the value of our products, how they’re made, or what makes them special. How can I sell quality to price buyers?
Posted in general, on marketing, two cents |
Tags: brand's story, Marketing, price, quality, Sales, selecting customers, small markets |
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two cents: sales target blues
Our sales target is a nightmare. We keep dropping the price but it seems we’re still far from reaching our goals. Any tips?
How does the offer ‘Pay nothing and get two’ sound like? Keep dropping your prices and that’s what you most likely will end up offering to your customers. Using discount to close deals may be due to one of three problems or a combination of them:
- Your pricing strategy is too high compared to your direct competitors.
- You are desperate to get your commission or to avoid corporate pressure.
two cents: promo in wonderland
Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think?
Posted in general, on advertising, on branding, on management, on marketing, strategic therapy, two cents |
Tags: competition, Discounts, profitability, Promotions, Sales, Summer offers |
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what’s the iPad good for?
Steve Jobs and the iPad © AP photo
Steve Jobs is a master in presenting with passion. He comes across as a genuine geek who changed the way many people and businesses on this planet live, work and play. Not a bad line to add to one’s CV. However, Job’s presentation skills are not the topic of discussion. It’s Job’s presentation structure for the iPad. If you’ve seen the Apple Keynote presentation for the iPad, you’ll notice that Steve Jobs and his sidekick presenters demonstrated the product’s features and benefits very well. They told us what the iPad does, its technical capacity and about all the collaborators onboard. Yet, I was left wondering, “If I already have a MacBook Pro and an iPhone, what is the iPad good for? And if I buy one today, what can it add to my lifestyle or business?”
Posted in general, on management, on marketing, strategic therapy |
Tags: Apple, Marketing, presentation, Sales, Steve Jobs |
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