Posts Tagged ‘product launch’
two cents: a party with no customers
People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention?
We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these articles. You know, the ones with some executive management cutting a ribbon, pulling a fabric away to reveal the product, or my favorite, using flashing lights and smoke machines. Hurray! And we wonder why customers lose interest in attending or why the press is not eager about the event! How can anyone get energized about such events, seriously?
Posted in general, on advertising, on branding, on management, on marketing, two cents [read] | 
Tags: brainstorming, event management, product launch | 
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