Posts Tagged ‘presentation’
what’s the iPad good for?
Steve Jobs and the iPad © AP photo
Steve Jobs is a master in presenting with passion. He comes across as a genuine geek who changed the way many people and businesses on this planet live, work and play. Not a bad line to add to one’s CV. However, Job’s presentation skills are not the topic of discussion. It’s Job’s presentation structure for the iPad. If you’ve seen the Apple Keynote presentation for the iPad, you’ll notice that Steve Jobs and his sidekick presenters demonstrated the product’s features and benefits very well. They told us what the iPad does, its technical capacity and about all the collaborators onboard. Yet, I was left wondering, “If I already have a MacBook Pro and an iPhone, what is the iPad good for? And if I buy one today, what can it add to my lifestyle or business?”
Posted in general, on management, on marketing, strategic therapy | 
Tags: Apple, Marketing, presentation, Sales, Steve Jobs | 
1 Comment »