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Posts Tagged ‘Marketing’

My company works in the IT industry. Management asked me to solicit some leads through LinkedIn since cold calling is impersonal and ineffective. After sending bulk requests our database grew to almost 300 contacts. The problem is that we couldn’t turn this list into serious prospects. Is LinkedIn a dead end for marketing our business? ...read more

It’s really difficult being in sales when quality and price are in a constant fight in this market! We work with a high profile quality brand. Customers don’t understand the value of our products, how they’re made, or what makes them special. How can I sell quality to price buyers? ...read more

I recently saw the documentary movie Food, Inc. It made me hate the quality of food we’re being offered in supermarkets and served in restaurants. What can we do as consumers to force businesses to improve the quality of food they give us? ...read more

Steve Jobs and the iPad © AP photo

Steve Jobs is a master in presenting with passion.  He comes across as a genuine geek who changed the way many people and businesses on this planet live, work and play.  Not a bad line to add to one’s CV.  However, Job’s presentation skills are not the topic of discussion.  It’s Job’s presentation structure for the iPad. If you’ve seen the Apple Keynote presentation for the iPad, you’ll notice that Steve Jobs and his sidekick presenters demonstrated the product’s features and benefits very well.  They told us what the iPad does, its technical capacity and about all the collaborators onboard.  Yet, I was left wondering, “If I already have a MacBook Pro and an iPhone, what is the iPad good for? And if I buy one today, what can it add to my lifestyle or business?” ...read more