Posts Tagged ‘franchise’
two cents: meet the franchisors
My company has the Kuwait rights for a restaurant franchise. We have two branches up and running, but the franchiser has been pushing us since the start of this year to open five more. The market’s condition doesn’t justify such expansions. Should we play tough or trust their judgment?
Posted in general, on management, strategic therapy, two cents | 
Tags: expansion, franchise, plans, relationship, restaurant, strategy | 
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two cents: new franchise.
location ‘unknown’
My partners and I want to bring a Smoothies & Sandwiches franchise to Kuwait, but not sure on location. A mall brings in traffic, but rent is expensive and competition is intense. What if we follow the ‘Blue Ocean Strategy’ and open it away from competition to gain competitive advantage? What are your thoughts on that?
Posted in general, on management, on marketing, strategic therapy, two cents |
Tags: competition, entrepreneur, franchise, Kuwait, location, London, mall, retail, smoothies |
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