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	<title>branded for life</title>
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	<description>the branding blog you want to keep away from competition</description>
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		<title>two cents: he said some important stuff, I think</title>
		<link>http://knightscapital.com/blog/2010/two-cents-he-said-some-important-stuff-i-think</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-he-said-some-important-stuff-i-think#comments</comments>
		<pubDate>Thu, 01 Jul 2010 05:21:35 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[strategic therapy]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[speeches]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=382</guid>
		<description><![CDATA[When I give presentations or speeches to my staff I can see that they’re forcing themselves to listen or pretend to be engaged. How can I make my speeches more memorable and interesting?
There are many ways to engage your audience. You remind me of a restaurant manager who gave the same speech about increasing sales [...]]]></description>
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		<title>two cents: a party with no customers</title>
		<link>http://knightscapital.com/blog/2010/two-cents-a-party-with-no-customers</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-a-party-with-no-customers#comments</comments>
		<pubDate>Thu, 01 Jul 2010 05:14:56 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on advertising]]></category>
		<category><![CDATA[on branding]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[on marketing]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=379</guid>
		<description><![CDATA[People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention?
We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these articles. [...]]]></description>
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		<title>two cents: sales target blues</title>
		<link>http://knightscapital.com/blog/2010/two-cents-sales-target-blues</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-sales-target-blues#comments</comments>
		<pubDate>Thu, 01 Jul 2010 05:07:13 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[targets]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=374</guid>
		<description><![CDATA[Our sales target is a nightmare. We keep dropping the price but it seems we’re still far from reaching our goals. Any tips?
How does the offer ‘Pay nothing and get two’ sound like? Keep dropping your prices and that’s what you most likely will end up offering to your customers. Using discount to close deals [...]]]></description>
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		<title>two cents: promo in wonderland</title>
		<link>http://knightscapital.com/blog/2010/two-cents-promo-in-wonderland</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-promo-in-wonderland#comments</comments>
		<pubDate>Tue, 01 Jun 2010 05:33:13 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on advertising]]></category>
		<category><![CDATA[on branding]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[on marketing]]></category>
		<category><![CDATA[strategic therapy]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Discounts]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Summer offers]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=367</guid>
		<description><![CDATA[Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think?
Once upon a time, there was one grocery store in [...]]]></description>
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		<title>two cents: training happens</title>
		<link>http://knightscapital.com/blog/2010/two-cents-training-happens</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-training-happens#comments</comments>
		<pubDate>Tue, 01 Jun 2010 05:30:12 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[strategic therapy]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[Employee development]]></category>
		<category><![CDATA[Rewarding staff]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=370</guid>
		<description><![CDATA[Training workshops have always been a way of rewarding our staff by showing them that we’re investing in them. As budgets have been shrinking we started to evaluate the impact of training on the business. We found out that most employees were not applying what they learned. Do we have the wrong staff or are [...]]]></description>
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		<title>two cents: how do I email thee?let me count the ways</title>
		<link>http://knightscapital.com/blog/2010/two-cents-how-do-i-email-theelet-me-count-the-ways</link>
		<comments>http://knightscapital.com/blog/2010/two-cents-how-do-i-email-theelet-me-count-the-ways#comments</comments>
		<pubDate>Tue, 01 Jun 2010 05:01:35 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on advertising]]></category>
		<category><![CDATA[on branding]]></category>
		<category><![CDATA[on marketing]]></category>
		<category><![CDATA[on social media]]></category>
		<category><![CDATA[strategic therapy]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[Brand Communication]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[IMC]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=363</guid>
		<description><![CDATA[When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing [...]]]></description>
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		<title>two cents: HR, we have a problem</title>
		<link>http://knightscapital.com/blog/2010/355</link>
		<comments>http://knightscapital.com/blog/2010/355#comments</comments>
		<pubDate>Sat, 01 May 2010 05:14:43 +0000</pubDate>
		<dc:creator>Loaay Ahmed</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[on management]]></category>
		<category><![CDATA[strategic therapy]]></category>
		<category><![CDATA[two cents [read]]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[new hire]]></category>
		<category><![CDATA[policies]]></category>

		<guid isPermaLink="false">http://knightscapital.com/blog/?p=355</guid>
		<description><![CDATA[I’m new to the market. In a few months since I took the new HR Director post, I’ve had people complaining nonstop, I managed somehow to get a number of employees to hate me and I saw those who couldn’t care less about the new changes we’re trying to apply. Is this normal in Kuwait?
It [...]]]></description>
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