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Archive for the ‘strategic therapy’ Category

When I give presentations or speeches to my staff I can see that they’re forcing themselves to listen or pretend to be engaged. How can I make my speeches more memorable and interesting?

There are many ways to engage your audience. You remind me of a restaurant manager who gave the same speech about increasing sales and improving customer service to his staff everyday. He always ended his speech with “Remember, the customer is always right”. He never listened to his staff. He never asked them for any feedback. He never changed his technique. Do you know which restaurant I’m talking about? Well, I can’t remember. They shut down. Communicating with staff or any kind of public speaking whether to motivate or to inform depends on key ingredients. Start by telling stories. You can see how the restaurant story can get your attention. Stories engage us and make the point more memorable. ...read more

Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think? ...read more

Training workshops have always been a way of rewarding our staff by showing them that we’re investing in them. As budgets have been shrinking we started to evaluate the impact of training on the business. We found out that most employees were not applying what they learned. Do we have the wrong staff or are training workshops useless? ...read more

When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively? ...read more

I’m new to the market. In a few months since I took the new HR Director post, I’ve had people complaining nonstop, I managed somehow to get a number of employees to hate me and I saw those who couldn’t care less about the new changes we’re trying to apply. Is this normal in Kuwait? ...read more

Many companies around the world have big programs for society, employees and the environment. But they have taxes to pay, increasing salaries and shareholders that demand higher profit. How can they do all these things and satisfy their shareholders? ...read more

I recently saw the documentary movie Food, Inc. It made me hate the quality of food we’re being offered in supermarkets and served in restaurants. What can we do as consumers to force businesses to improve the quality of food they give us? ...read more