Archive for the ‘on social media’ Category
two cents: social media in developing countries
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
I’ve been reading a lot about this new ‘social media’ marketing. Can it work here in Kuwait?
A lot of Marketing Professionals say that the rules of Marketing have changed because now customers are in the driver’s seat. In the good old days when businesses show off their products and services and customers invade their showrooms to buy are gone. I don’t see that Marketing rules have changed. What happened is that Marketers have finally realized that their brand’s glory doesn’t come from how great they believe it is, but from the reaction of their customers. Think of it like art. Regardless of how talented an artist may be, if the public doesn’t agree, this artist will most likely end up working with Yan (see above) to pay rent. What’s going on now is that technology is giving customers more tools to express themselves and influence each other.
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