Archive for the ‘on social media’ Category
two cents: the spy who hired me
I recently had a job interview and the manager expressed a certain level of discomfort towards my Facebook page entries and pictures. Should we now start worrying about our Facebook communication when it comes to getting hired? Isn’t finding a job already difficult enough?
Getting a job is difficult and finding the right job should be even more difficult. Smart and successful companies don’t hire employees based on education and CVs, they look for a corporate culture fit and a match in personalities and behavior. So you can see why they might go to great lengths just to be sure that a candidate is genuine. And availability of published information makes it tempting to use it as a quick reference check or a tool to gage true personality traits away for the staged interview act that many employees have learned how to master with time.
Posted in general, on social media, strategic therapy, two cents | 
Tags: Facebook, hiring, job interview, personality | 
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two cents: the brand side
What’s the best way to measure the brand’s perception?
There are books, articles and lectures that talk about metrics for gauging brand perceptions. The tricky thing about brands is that the word brand itself is nothing but an impression in someone’s mind. It’s a mix of rational and irrational feelings, thoughts and experiences. Regular quantitative research with multiple options and tables is incapable of truly understanding that impression. Customer Satisfaction surveys can’t reflect the brand’s core perception. 40% of satisfied customers leave the businesses they purchase their products or services from regardless. Qualitative methods like focus groups can’t provide accurate information because there’s a certain gap between what people sometimes think, say, and do. It requires the mastered skill of research design and moderation to reach reliable results.
Posted in on branding, on management, on social media, two cents |
Tags: brand perception, research, social media |
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two cents: saving private Facebook
Some of my colleagues sent me Facebook invitations wanting to be friends. They’re decent people, but they’re not close friends and family. If I reject or ignore their requests, it might affect my relationship with them at work. If I accept them, I’m giving them access to my personal life and contacts, which is not something I’m comfortable with. How do I solve it without getting evil looks at work?
Posted in general, on social media, strategic therapy, two cents |
Tags: colleagues, coworkers, Facebook, social media |
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two cents: how do I email thee?
let me count the ways
When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively?
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents |
Tags: Brand Communication, Email Marketing, IMC |
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two cents: I saw ‘Food, Inc.’ now what?
I recently saw the documentary movie Food, Inc. It made me hate the quality of food we’re being offered in supermarkets and served in restaurants. What can we do as consumers to force businesses to improve the quality of food they give us?
Posted in general, on marketing, on social media, strategic therapy, two cents |
Tags: business, consumer, food, healthy, Marketing |
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we behave online today like the 1950s
The Internet Map according to Wikipedia
Since the burst of the dot-com bubble in 2001, most companies have been offering free information, free downloads, free samples, free memberships, free webinars [online seminars, just in case you were living in a hole with no internet connection for the past decade], free products, free services and almost anything you can think of has been offered to increase website traffic numbers – and hopefully sales. There was a clear sense of desperation that has been labeled with many different titles. Some have called it ‘A new era of marketing’; others are now calling ‘social marketing’. The good news is that not all companies are showing their cold sweat. Yet, the strange part is that it seems we haven’t learned much from history.
Posted in general, on branding, on management, on marketing, on social media, strategic therapy |
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two cents: our brand needs some sound
We want to create a sound for our brand like Microsoft when you open the computer or like Zain and McDonalds at the end of their commercials. We gave this job to our advertising agency and we sat with studios and musicians. Nothing worked. Who can do this?
You went to the butcher and asked him to sell you a wedding dress. The butcher didn’t want to let you down so he cleaned his white apron, added a couple of sleeves from his own white shirt and gave it to you after spraying some of his wife’s perfume on it. That’s what happened. And that’s why you couldn’t get what you’re looking for. Specialization exists in the world for a reason. Advertising agencies should handle only advertising. PR agencies should do only PR. Branding agencies should do only branding. Sounds logical and common sense, yet not many agencies apply it.
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents |
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