Archive for the ‘on marketing’ Category
two cents: a party with no customers
People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention?
We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these articles. You know, the ones with some executive management cutting a ribbon, pulling a fabric away to reveal the product, or my favorite, using flashing lights and smoke machines. Hurray! And we wonder why customers lose interest in attending or why the press is not eager about the event! How can anyone get energized about such events, seriously?
Posted in general, on advertising, on branding, on management, on marketing, two cents [read] | 
Tags: brainstorming, event management, product launch | 
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two cents: promo in wonderland
Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think?
Posted in general, on advertising, on branding, on management, on marketing, strategic therapy, two cents [read] |
Tags: competition, Discounts, profitability, Promotions, Sales, Summer offers |
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two cents: how do I email thee?
let me count the ways
When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively?
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents [read] |
Tags: Brand Communication, Email Marketing, IMC |
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two cents: I saw ‘Food, Inc.’ now what?
I recently saw the documentary movie Food, Inc. It made me hate the quality of food we’re being offered in supermarkets and served in restaurants. What can we do as consumers to force businesses to improve the quality of food they give us?
Posted in general, on marketing, on social media, strategic therapy, two cents [read] |
Tags: business, consumer, food, healthy, Marketing |
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two cents: new franchise.
location ‘unknown’
My partners and I want to bring a Smoothies & Sandwiches franchise to Kuwait, but not sure on location. A mall brings in traffic, but rent is expensive and competition is intense. What if we follow the ‘Blue Ocean Strategy’ and open it away from competition to gain competitive advantage? What are your thoughts on that?
Posted in general, on management, on marketing, strategic therapy, two cents [read] |
Tags: competition, entrepreneur, franchise, Kuwait, location, London, mall, retail, smoothies |
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we behave online today like the 1950s
The Internet Map according to Wikipedia
Since the burst of the dot-com bubble in 2001, most companies have been offering free information, free downloads, free samples, free memberships, free webinars [online seminars, just in case you were living in a hole with no internet connection for the past decade], free products, free services and almost anything you can think of has been offered to increase website traffic numbers – and hopefully sales. There was a clear sense of desperation that has been labeled with many different titles. Some have called it ‘A new era of marketing’; others are now calling ’social marketing’. The good news is that not all companies are showing their cold sweat. Yet, the strange part is that it seems we haven’t learned much from history.
Posted in general, on branding, on management, on marketing, on social media, strategic therapy |
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two cents: our brand needs some sound
We want to create a sound for our brand like Microsoft when you open the computer or like Zain and McDonalds at the end of their commercials. We gave this job to our advertising agency and we sat with studios and musicians. Nothing worked. Who can do this?
You went to the butcher and asked him to sell you a wedding dress. The butcher didn’t want to let you down so he cleaned his white apron, added a couple of sleeves from his own white shirt and gave it to you after spraying some of his wife’s perfume on it. That’s what happened. And that’s why you couldn’t get what you’re looking for. Specialization exists in the world for a reason. Advertising agencies should handle only advertising. PR agencies should do only PR. Branding agencies should do only branding. Sounds logical and common sense, yet not many agencies apply it.
