Archive for the ‘on branding’ Category
the misery of merchants
© George C. Baxley
Some brands succeed while many don’t. We’ve all heard the same old songs about the possible reasons behind failures. You know these song titles very well, from “The Right Employees Make The World Go Round” to “Financial Healing” and every other song on the Business Chart. But what about those businesses that are financially profitable yet they are internally culture-challenged in a way that’s reflecting on the customer experience? Would you say they are successful? What if success to them is only financial profit?
want culture? visit museums. this is business
Classic Managers: "You call this work?"
Brand Culture is often misunderstood as ‘gimmicks’ that companies can’t afford or refuse to take part in because it either spoils employees, or it burns HR budgets on ‘unnecessary’ activities. Sometimes, even a bit of both. Most Managers from the early Gen X or older see Brand Culture as giving video games to adults, fancy break rooms or needless decoration. Does Google Head Office ring a bell?
two cents: promos in tough times
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Why are the current marketing campaigns mostly about Sales and Promotions and are hardly about Services and Quality?
With the current financial crisis many companies have a hard time managing their stock or pushing their services. And like how teenagers are drawn to junk food as their first choice for dinner most Marketers and Sales Managers are drawn to ‘SALES’ and ‘PROMOS’ as their first choice for their financial hunger. So, naturally, the media gets flooded with ‘50%’ this and ‘FREE GIFT’ that. Out of fear that any spending other than sales-related activities may be needless in such times, companies reduce and even eliminate Branding, Corporate Social Responsibility, Sponsorship, Event Marketing budgets and more.
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