branded for life

Archive for the ‘on branding’ Category

People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention?

We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these articles. You know, the ones with some executive management cutting a ribbon, pulling a fabric away to reveal the product, or my favorite, using flashing lights and smoke machines. Hurray! And we wonder why customers lose interest in attending or why the press is not eager about the event! How can anyone get energized about such events, seriously? ...read more

Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think? ...read more

When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively? ...read more

The Internet Map according to Wikipedia

Since the burst of the dot-com bubble in 2001, most companies have been offering free information, free downloads, free samples, free memberships, free webinars [online seminars, just in case you were living in a hole with no internet connection for the past decade], free products, free services and almost anything you can think of has been offered to increase website traffic numbers – and hopefully sales. There was a clear sense of desperation that has been labeled with many different titles. Some have called it ‘A new era of marketing’; others are now calling ’social marketing’. The good news is that not all companies are showing their cold sweat. Yet, the strange part is that it seems we haven’t learned much from history. ...read more

We want to create a sound for our brand like Microsoft when you open the computer or like Zain and McDonalds at the end of their commercials. We gave this job to our advertising agency and we sat with studios and musicians. Nothing worked. Who can do this?

You went to the butcher and asked him to sell you a wedding dress. The butcher didn’t want to let you down so he cleaned his white apron, added a couple of sleeves from his own white shirt and gave it to you after spraying some of his wife’s perfume on it. That’s what happened. And that’s why you couldn’t get what you’re looking for. Specialization exists in the world for a reason. Advertising agencies should handle only advertising. PR agencies should do only PR. Branding agencies should do only branding. Sounds logical and common sense, yet not many agencies apply it. ...read more

We’re about to start a new business. It would be great for the image of the brand to name it an international name. My concern is that the general market might not understand some of the names we came up with. Should we choose the English name and have the meaning translated for the Arabic version? ...read more

As published on Bazaar Magazine monthly article: Loaay’s Two Cents

Everyone is talking about Online Marketing and how cost effective it is. We tried Email Marketing by using the same newspaper ad to maintain consistency, but we had no strong results? Is Email Marketing a myth? ...read more