Archive for the ‘on advertising’ Category
two cents: promos in tough times
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Why are the current marketing campaigns mostly about Sales and Promotions and are hardly about Services and Quality?
With the current financial crisis many companies have a hard time managing their stock or pushing their services. And like how teenagers are drawn to junk food as their first choice for dinner most Marketers and Sales Managers are drawn to ‘SALES’ and ‘PROMOS’ as their first choice for their financial hunger. So, naturally, the media gets flooded with ‘50%’ this and ‘FREE GIFT’ that. Out of fear that any spending other than sales-related activities may be needless in such times, companies reduce and even eliminate Branding, Corporate Social Responsibility, Sponsorship, Event Marketing budgets and more.
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