Archive for the ‘on advertising’ Category
two cents: where’s my money, blog?
When I started my blog a few years ago, I thought it could be a great tool to financial independence. After many years that included sleepless nights, the generated revenue from Pay Per Click advertising is too low to pay for anything. I read about many bloggers that are making big money. Is making money from blogs just a gimmick?
Posted in general, on advertising, on management, strategic therapy, two cents | 
Tags: blogging, entrepreneurship, online advertising | 
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two cents: a party with no customers
People in this market are lazy. We invite customers and consumers to attend our products launches but they don’t show up. What can we do to get some attention?
We all read about the same boring corporate releases about a product launch or a new promo event. We all see the pictures that accompany these articles. You know, the ones with some executive management cutting a ribbon, pulling a fabric away to reveal the product, or my favorite, using flashing lights and smoke machines. Hurray! And we wonder why customers lose interest in attending or why the press is not eager about the event! How can anyone get energized about such events, seriously?
Posted in general, on advertising, on branding, on management, on marketing, two cents |
Tags: brainstorming, event management, product launch |
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two cents: promo in wonderland
Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think?
Posted in general, on advertising, on branding, on management, on marketing, strategic therapy, two cents |
Tags: competition, Discounts, profitability, Promotions, Sales, Summer offers |
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two cents: how do I email thee?
let me count the ways
When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively?
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents |
Tags: Brand Communication, Email Marketing, IMC |
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two cents: our brand needs some sound
We want to create a sound for our brand like Microsoft when you open the computer or like Zain and McDonalds at the end of their commercials. We gave this job to our advertising agency and we sat with studios and musicians. Nothing worked. Who can do this?
You went to the butcher and asked him to sell you a wedding dress. The butcher didn’t want to let you down so he cleaned his white apron, added a couple of sleeves from his own white shirt and gave it to you after spraying some of his wife’s perfume on it. That’s what happened. And that’s why you couldn’t get what you’re looking for. Specialization exists in the world for a reason. Advertising agencies should handle only advertising. PR agencies should do only PR. Branding agencies should do only branding. Sounds logical and common sense, yet not many agencies apply it.
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents |
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two cents: media vs. advertisers
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Advertising is costing more and more everyday across different media types. In some cases, the price is triple what it used to be a few years ago. No matter how much we increase our budget every year it just seems to be not enough. Any advice?
two cents: you’ve got ephoto!
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Everyone is talking about Online Marketing and how cost effective it is. We tried Email Marketing by using the same newspaper ad to maintain consistency, but we had no strong results? Is Email Marketing a myth?
Posted in general, on advertising, on branding, on marketing, strategic therapy, two cents |
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