branded for life

Archive for December, 2011

We fall within the category of SMEs (small to medium sized enterprises). How can we work strategically, analyze customer and consumer behavior, and have smart marketing plans when we have very limited resources due to our size? ...read more

I recently had a job interview and the manager expressed a certain level of discomfort towards my Facebook page entries and pictures. Should we now start worrying about our Facebook communication when it comes to getting hired? Isn’t finding a job already difficult enough?

Getting a job is difficult and finding the right job should be even more difficult. Smart and successful companies don’t hire employees based on education and CVs, they look for a corporate culture fit and a match in personalities and behavior. So you can see why they might go to great lengths just to be sure that a candidate is genuine. And availability of published information makes it tempting to use it as a quick reference check or a tool to gage true personality traits away for the staged interview act that many employees have learned how to master with time. ...read more

My company works in the IT industry. Management asked me to solicit some leads through LinkedIn since cold calling is impersonal and ineffective. After sending bulk requests our database grew to almost 300 contacts. The problem is that we couldn’t turn this list into serious prospects. Is LinkedIn a dead end for marketing our business? ...read more