Archive for June, 2010
two cents: promo in wonderland
Almost for the entire retail market, summer season means sale, discounts and promotions. The financial crisis forced us to lower our prices below the norm. We can’t afford to go lower one more time. And if we don’t, competition will. We’re stuck. What do you think?
Posted in general, on advertising, on branding, on management, on marketing, strategic therapy, two cents | 
Tags: competition, Discounts, profitability, Promotions, Sales, Summer offers | 
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two cents: training happens
Training workshops have always been a way of rewarding our staff by showing them that we’re investing in them. As budgets have been shrinking we started to evaluate the impact of training on the business. We found out that most employees were not applying what they learned. Do we have the wrong staff or are training workshops useless?
Posted in general, on management, strategic therapy, two cents |
Tags: Employee development, Rewarding staff, Training |
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two cents: how do I email thee?
let me count the ways
When we emailed people on our list about our new product only once or twice the response rate was very low. But when we started to send them multiple emails about different products some complained about the volume of emails and others opted out from the list. What can we do to manage email marketing more effectively?
Posted in general, on advertising, on branding, on marketing, on social media, strategic therapy, two cents |
Tags: Brand Communication, Email Marketing, IMC |
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