Archive for November, 2009
two cents: how to fire
[an employee, that is]
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Last time I fired an employee he made such a big fuss at the office and tried to turn many employees against me and the company. What’s the best way to fire someone?
Your description reminds me of Tom Cruise in Jerry Maguire when he got fired. I hope the scene at your office was less dramatic. Anyway, firing someone is a delicate matter regardless. Assuming that firing that asset is the only thing left to do after providing guidance, training and support, here are seven things to pay attention to:
two cents: you’ve got ephoto!
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Everyone is talking about Online Marketing and how cost effective it is. We tried Email Marketing by using the same newspaper ad to maintain consistency, but we had no strong results? Is Email Marketing a myth?
Posted in general, on advertising, on branding, on marketing, strategic therapy, two cents | 
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two cents: competition sweat
As published on Bazaar Magazine monthly article: Loaay’s Two Cents
Our competitors are aggressive. We try to keep up, but no matter what we do, we feel it’s not enough and our budgets are vanishing like the wind. How can we keep up with competition without breaking the bank?
Posted in general, on branding, on management, on marketing, strategic therapy, two cents |
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