branded for life

Classic Managers: "You call this work?"

Brand Culture is often misunderstood as ‘gimmicks’ that companies can’t afford or refuse to take part in because it either spoils employees, or it burns HR budgets on ‘unnecessary’ activities. Sometimes, even a bit of both. Most Managers from the early Gen X or older see Brand Culture as giving video games to adults, fancy break rooms or needless decoration. Does Google Head Office ring a bell? ...read more